In a Whirlwind Moment, Glimmers of Big Organizing
Micah Sifry hails the groups doing listening and engaging
Written by Micah Sifry shortly after Donald Trump’s election in 2016, he calls out the advocacy ‘industry’ for competing for relevance by inundating people and politicians with petitions – but failing to get people organized. He draws attention to groups – like Cosecha – in the USA who are successfully combining online tools with in-person organizing.
“Unlike just about every organization currently stuffing your inbox and Facebook feed with pleas to sign petitions and donate, Progressive Maryland, Cosecha, IfNotNow have been actually engaging real people into roles with responsibilities and the potential for growth. They are also building connections between them that can sustain their involvement over time. It’s time for the advocacy industry to stop pressing send, and go out and try listening and engaging instead.”
The importance of Facebook Live as a catalyzing tool comes across in this article. Check out this 45-minute webinar from the US-based Powerlabs on Getting Started with Facebook Live for more insights on how to set up and make the most out of Facebook Live as a campaigning tool.
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